This section is for another upcoming post, but look at your needs as a business first, then begin to understand why mobile might be a fit for you.  A super short overview might look start with these basic areas: Internal Efficiencies: Improve processes, both external, customer facing AND internal communication strategy Savings/Analysis: Discovery processes will […]

Mobile is here to stay, but understanding how it applies to our equipment business and existing web and communication strategy can be a bit tricky.  Whether your an OEM, dealer/distributor or vendor that sells to this group, it’s incredibly important to have some perspective on just how mobile apps, strategy and the efficiencies they bring […]

To Plan for mobile, there are a number of things to consider and plan for.  The fact is, mobile is the next computing platform and is replacing desktop applications at an alarming rate.  It’s also easy to get caught up in the hype, and in our industry, jump to the “it’s another fad” conclusion when […]

Developing a Digital Dealer

A LOT has changed in the past few years… leaner staffs, more information coming at us, demanding customers, demanding dealers, social media, mobile devices, mobile computing and a whole bunch of other stuff that impacts how we create and manage customers.  Our dealers are overwhelmed, stick to known plans most of the time and may […]

There are endless ways to improve dealers, and do it quickly with the proper focus.  Listed below, please find a quick recap in a few sentences per area that are worth reflecting on to see where dealers are, or aren’t: Project Management Even used in the most basic of ways, project management tools keep good […]