See Our Pricing Plans

Our audiences are different, so it requires a special approach that creates the right content to give your audience the information it needs. When done correctly, these processes generate leads and awareness for your company with results you can clearly see and measure.

Your best plan depends on your belief in inbound marketing, the size of territory, # of locations, products and services, your specific audience and measurement to

  • STARTER
  • $3,500/month
  • Or Creative “Pay per Lead” Programs
  • Get Started!
  • Perfect For

    Equipment companies that want starter-level inbound services

    • Needs basic guidance, might want to do it themselves, needs web traffic and more leads
    • Limited budget, needs help but understands the value of inbound marketing and conversions
    Typical Experience

    A typical starter inbound marketing client is looking to learn, get some help and perhaps do it themselves.

    You have the responsibility for marketing but aren’t sure where to find the time to learn all of the new technologies and create the right leads for your company. You’re not sure how to create the right kind of content that benefits SEO, interests your audience and converts interest into measurable leads.

    The team at EquipmentFX will provide the support you need to set up your system, help you understand how to use it, help to create the content that matters and do this without going overboard.

    You’re interested in how to do this process yourself, but open to a longer term help if it makes sense.

    Typical Services Include

    Starter-level retainer services:
    Blogging, basic social media marketing, SEO, custom product/service/special landing pages, conversion optimization, email best practices and consulting working toward a self managed system or light duty retainer and reduced costs.

    • Dedicated account manager
    • 12 month marketing strategy
    • 1 consulting call per week
    • Technical support & training
    • Routine SEO and competitive analysis
    • 1 – 2 industry specific blog posts
    • Basic best-practice social media training
    • Monthly special email marketing
    • Quarterly new offer creation and marketing
    • Calls to Action creation
    • Creation of conversion landing pages
    • HubSpot management

    COST: $3,500 per month
    Hubspot Fees: $600/mo estimated

  • BELIEVER
  • $5,500/month
  • Or Creative “Pay per Lead” Programs
  • Get Started!
  • Perfect For

    Companies that require more help in owning their market

    • Don’t need to be convinced of the value of inbound or conversion best practices
    • More aggressive revenue goals, more pressure to do more
    • Already using a CRM of some sort with IT help to integrate when required
    Typical Experience

    A Believer client needs more help managing the details, custom and targeted aspects of a campaign. You have multiple locations and too many details to attend to and do this right.

    EquipmentFX will work to help you build and manage your program, generate content and help with the integration aspect so the marketing system and your business system all talk to each other. You are involved in much of the detail, but we are an extension of your team.

    Typical Services Include

    Fair and balanced level of retainer services:
    Includes more database development, customer & territory analysis, custom aftermarket coordination with parts and service promotional efforts, customized lead management and nurturing

    • Dedicated account manager
    • 12 month marketing strategy
    • Ongoing consulting with “office hours”
    • Technical support & training
    • Routine SEO and competitive analysis
    • 3 industry specific blog posts per week
    • Basic best-practice social media training
    • Twice monthly special email marketing
    • Quarterly new offer creation and marketing
    • Calls to Action creation
    • Creation of multiple campaign landing pages
    • SEO monitoring & weekly competitive ranking analysis
    • HubSpot Management

    COST: $5,500 per month plus QUALIFIED leads at $50 per lead
    HubSpot Fees: $1,000/mo. Estimated (not required)

  • TRUE BELIEVER
  • $8,500/month
  • Or Creative “Pay per Lead” Programs
  • Get Started!
  • Perfect For

    Companies that require a focused, enterprise level plan to manage or help own their market

    • Aggressive shift in belief inbound marketing can help drive bottom line sales
    • Requires complete branding & integration with all media
    • Believe a strong aftermarket focus is important to augment the brand
    Typical Experience

    A True Believer is not someone that needs a hard sell on the value of inbound marketing but needs help to attain their own goals and objectives.

    These types of enterprise clients already have a marketing department, sales and support staff. Their focus is on generating high quality leads for their equipment.

    EquipmentFX will work with your team to focus on a plan that streamlines your perfect plan. We will design a fully customized strategy that promotes your brand, generates and manages leads and cross sells and up-sells the other products you know you need to sell more of. You will have unlimited access to our team to craft and execute plan aimed at market and audience ownership.

    Typical Services Include

    Full suite of our enterprise level tools to create automatic visibility in every stage of your sales funnel and saturate your message with the target segment of your market

    • Senior level account management
    • Full frontal assault on increasing the Awareness of what you sell!
    • Custom 40N “Bring me Buyers” program
    • Custom NRO “Conversion” program
    • Value proposition creation and/or alignment
    • Targeted industry segment action plan?
    • Targeted segment landing page and conversion plan
    • Real Time Bidding management
    • Real Time Audience targeting
    • Copywriting analysis, conversion optimization
    • Conversion management,
    • Full audience targeting analysis and recommendations