Marketing Questions Every OEM & Dealer Needs to Ask

Marketing Questions Every OEM & Dealer Needs to Ask

Most OEM’s and dealers focus the majority of their marketing energy on traffic generation. The question most ask and address is “how much traffic do we get to our website”, per month, year and associated trends.A different set of questions should be:How many different...
Why CRM Systems Fail at the OEM & Dealer Level

Why CRM Systems Fail at the OEM & Dealer Level

If you Google “why CRM systems fail”, you come up with lots of studies and technical analysis of why CRM system implementations fail. Somewhere between the range of 30 – 70% fail to meet objectives. I’d say it’s closer to 90% when compared to using a system the way...