by equipmentfx | Dec 9, 2019 | equipmentfx
Background From equipment dealer principal to mobile and technology strategy guy was always part of the plan, it just took time and patience. When I left the dealer world in 2007, my vision was for better standards and application of those standards across the board...
by equipmentfx | Dec 7, 2019 | eqfx
Amazon Customer Experience in the Equipment Industry? 0 Comments Written by Steve December 7, 2019 What does Amazon know about customer experience that equipment OEM’s and equipment dealersshould? Plenty! Back in my dealer days, around 2001 – 2002...
by equipmentfx | Dec 3, 2019 | eqfx
All OEM’s and equipment dealers have many elements of a digital marketing plan working, or in the “planning” stage. This planning stage can literally last years, and most of the time ALL of what is listed below doesn’t get implemented at all, or properly. In the...
