About EquipmentFX

For over 30 years, we have worked in, on or around equipment. From best practice dealerships with CAT & Hyster, we have a level of operations, sales and marketing experience that is simply hard to match. Our trademark “designed by equipment people for equipment people ™ says it all.

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Get to know
our team

The FX team companies are specialists in their disciplines. Each company has been vetted, used and/or recommended as part of our distributed work partnership model. Each product and service offering works in concert to build brand awareness, identity, leads and sales.

You may not need all of these services at once, but you'll be glad to know them in the coming years. Want more information? Simply select a vendor partner and get connected directly to someone that already knows your business.


Steve / FX

Managing Director
EquipmentFX specializes in consulting and custom project delivery. We build the team, roadmap and delivers a plan using our strategic partners and expertise.

Hawke Media

Digital & Media Services
Hawke Media is your virtual Chief Marketing Officer for enterprise and ongoing marketing work. When the project needs the best of the best, trust Hawke.
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PPL Labs

Social & Targeted Promotion
PPL Labs specializes in targeted social media promotion to your best audience. Build the perfect database, the right message and close more deals.
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Mod Intelechy

Agency Services
98 Buck Social posts and manages content on your social platforms, consistently, for the right price and they’re EASY to do business with.
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Location Management
Uberall is the “UBER” of location management, Google integrations and directory submissions. They manage custom location data so you don’t have to.
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Video & Storytelling
Lemonlight specializes in custom, onsite video work to tell your team, product and brand story. Currently in 70 + locations, they are your go-to video team.
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AWS Platforms & Salesforce
Sedin specializes in custom software and platform projects with custom integrations built AWS, Azure, IBM & Sales force clouds and custom software solutions.
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Creative Web & Mobile Design
TARKA Labs is your software and dream designer. They take the best ideas and create the workflow and visual aids that bring your project to life.
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Digital & Custom Plans
Ltech services is your custom, digital services company specializing in ecommerce and location management projects to optimize your online profile.
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Value proposition

Our value proposition boils down to 4 key things:


See what others don’t

There are new solutions to improve awareness, leads and sales and we bring you current with everything you need to know to make an impact


All recommendations present ideas, solutions and processes designed to repeat and scale as your company does without adding people


or DIY

 If you have the resources to do the initial or ongoing work, great! If not, we’re experts at designing and installing systems and implementing them



Anytime you’re not happy and don’t see the progress we both agreed would be a clear indication of success or progress, let us go

Case studies rooted in custom discoveryand solutions

Every case study has a different objective and outcome. Our sales, marketing, liquidation solutions and technology implementation projects are customized to your exact requirements. We focus on high level implementation projects that drive return-on-investment on all levels.

Steve’s proposed liquidation solution and delivered project results reduced day-to-sale on some key categories from 2 years to 30 days, and effectively eliminated the need for auction services and other liquidation methods that we were using.


Jeff M. DLL

Financial Services

New Project

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Need help getting there?

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Service partners you can trust

Today, it takes a team to plan and implement a successful digital strategy.  From large enterprise solutions, to small and midsize equipment businesses, you need tools, technologies and teams to make an impact in your market for what you sell and service.  Over the last 15 years, we’ve formed amazing partnerships with companies that speak equipment and understand your audience.  Contact us today and start building YOUR digital team!

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98 buck social
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PPL Labs
Cooperation partnership, work together for success, team collaboration, agreement or negotiation, collaborate concept, businessmen handshake on growth arrow joining connection agree to work together.