Where I Have Been & What I’ve Been Up To

Where I Have Been & What I’ve Been Up To

Background From equipment dealer principal to mobile and technology strategy guy was always part of the plan, it just took time and patience. When I left the dealer world in 2007, my vision was for better standards and application of those standards across the board...
Amazon Customer Experience in the Equipment Industry?

Amazon Customer Experience in the Equipment Industry?

Amazon Customer Experience in the Equipment Industry? 0 Comments Written by Steve  December 7, 2019  What does Amazon know about customer experience that equipment OEM’s and equipment dealersshould? Plenty! Back in my dealer days, around 2001 – 2002...
Digital Marketing Disciplines for the Equipment Industry

Digital Marketing Disciplines for the Equipment Industry

All OEM’s and equipment dealers have many elements of a digital marketing plan working, or in the “planning” stage. This planning stage can literally last years, and most of the time ALL of what is listed below doesn’t get implemented at all, or properly. In the...
Marketing Questions Every OEM & Dealer Needs to Ask

Marketing Questions Every OEM & Dealer Needs to Ask

Most OEM’s and dealers focus the majority of their marketing energy on traffic generation. The question most ask and address is “how much traffic do we get to our website”, per month, year and associated trends.A different set of questions should be:How many different...