The EquipmentFX Blog
Trends, technology and marketing information in simple to understand language with links to practical content and resources to grow your business.
Where I Have Been & What I’ve Been Up To
Background From equipment dealer principal to mobile and technology strategy guy was always part of the plan, it just took time and patience. When I left the dealer world in 2007, my vision was for...
Amazon Customer Experience in the Equipment Industry?
What does Amazon know about customer experience that equipment OEM’s and equipment dealersshould? Plenty! Back in my dealer days, around 2001 – 2002 timeframe, we rebuilt our company website and at...
Digital Marketing Disciplines for the Equipment Industry
All OEM’s and equipment dealers have many elements of a digital marketing plan working, or in the “planning” stage. This planning stage can literally last years, and most of the time ALL of what is...
Helpful Marketing Tips & Tools OEM’s & Dealers Should Know About
https://www.adroll.com/Over the last several years, I have been involved in many large projects with specialty vendors (web, SEO, CRM, email marketing etc.), and I have kept a helpful list of some...
Marketing Questions Every OEM & Dealer Needs to Ask
Most OEM’s and dealers focus the majority of their marketing energy on traffic generation. The question most ask and address is “how much traffic do we get to our website”, per month, year and...
Why CRM Systems Fail at the OEM & Dealer Level
If you Google “why CRM systems fail”, you come up with lots of studies and technical analysis of why CRM system implementations fail. Somewhere between the range of 30 – 70% fail to meet objectives....
Equipment Industry Block Chain Adoption – 11 Key Considerations
Block Chain & the Equipment Industry This post is specifically for visionary leaders, decision makers, operations personnel and anyone with ideas or dreams to have better processes, better...
What is a “Platform” and Why Build One
What is a “Platform”? Imagine a future where all employees, customers and any permissioned user had access to all available, relevant information at the tap of a screen so they could review, save,...
Monthly News & Views from EquipmentFX
The Month Ahead –January 2020 2019 was a great year for many, challenging in a good way, interesting industry issues we dealt with (tariffs, specifically), but overall a general feeling of optimism...