Amazon Customer Experience in the Equipment Industry?

Amazon Customer Experience in the Equipment Industry?

Amazon Customer Experience in the Equipment Industry? 0 Comments Written by Steve  December 7, 2019  What does Amazon know about customer experience that equipment OEM’s and equipment dealersshould? Plenty! Back in my dealer days, around 2001 – 2002...
Digital Marketing Disciplines for the Equipment Industry

Digital Marketing Disciplines for the Equipment Industry

Digital Marketing Disciplines for the Equipment Industry 0 Comments Written by Steve  December 3, 2019  All OEM’s and equipment dealers have many elements of a digital marketing plan working, or in the “planning” stage. This planning stage can...
Marketing Questions Every OEM & Dealer Needs to Ask

Marketing Questions Every OEM & Dealer Needs to Ask

Marketing Questions Every OEM & Dealer Needs to Ask 0 Comments Written by Steve  November 23, 2019  Most OEM’s and dealers focus the majority of their marketing energy on traffic generation. The question most ask and address is “how much traffic...