CoreValues
Introduction
In a sea of companies, products and services all claiming to be the best at what they do, who do you trust with your vision and ideas? We know, we get bombarded just like you. Over the last 15 years, we’ve become experts in spotting the good from the bad so you don’t have to and have the track record to prove it.
One call and discovery meeting will convey we know this business, and you can trust us with the outcome. We speak equipment, always have and always will. Our values are time tested, and we’re humbled to be considered as a part of your team.
We do what we say we’re going to, plain and simple. We don’t use tricks or gimmicks, or recommend strategy and implement plans that won’t work if we agree and we’re committed.
Our client work and approach has worked for over 15 years. It will work if we do proper discovery and implementation and measure what matters. We stay on it until we win.
We believe in being available beyond normal business hours. While our posted hours are 5am – 9 pm CST, we’re available with notice, on weekends, or when the big idea hits.
We’re available via chat, video and social media. We respond quickly if we’re notified, andwe’re set up with Freshdesk for product and service ticketing and general inquiries.
We wake with pressure from deadlines just like you. If we put a plan together, we live by the plan, execute tasks and hit milestones. We love checking things off a list.
We can organize any project fairly quickly if we perform deep discovery on what the challenge is, and what you want the outcome to be. Once that’s known, we light the fuse.
We’ve been visiting with clients on-site for over 15 years. We’ve also been first adopters of virtual work during this time. Each client project has a different need, so we flex as needed.
Today, the online tools to build and manage relationships has opened up new doors. Have an idea? Let’s screen share and see what’s cooking and design a solution in real time.
We want the best standards and implementation of everything we do. If it’s related to sales, marketing & technology, we think the equipment industry is ready to adopt new standards.
From our OEM / dealer first career to building a visionary agency to serve the equipment industry, we’re plugged into most of the world’s best stuff and know how to apply it.
We act as an extension of your team and want you to look good in the process. Few company teams can be on top of everything these days. Including us.
We need the support of your internal team to provide information and make decisions to keep things moving. We do lots of the dirty work, clean it up and let you approve what you want to.
We earn trust the right way. It’s called doing things. Once you see how we build plans and start moving the needle, we earn more trust. We’ve done it this way for 15 years and counting.
Everything we do is fully transparent. We’re either doing our job or not. We’ll always have data to support progress, pivots and recommendations and quickly implement what we need to.
You see what we see, plain and simple. We manage projects and relationships in an array of project management tools, email, text, chat and support systems. Nothing slips by us.
We volunteer the good news and bad. We forecast where things are headed and why, and how to self-correct when necessary. We have an iron clad “no surprise” factor in all we do.
We start with a blank canvas or yellow note pad and take notes. Lots of notes. We ask the deep “why” questions, and understand how to bring your big ideas to life.
We’re exposed to new ideas and technology every single day. We can see the gaps in vision, strategy and execution and deliver amazing fueled by your big ideas.
We think and do big, very unique things and hope you do, too. Every idea, project or outcome is different and serves a unique purpose, for a unique group of users.
Customers and employees are experiencing new and exciting sales, marketing and technology products and services every day. They expect more today. Are you ready?
We’ve outsourced projects and built teams for over 15 years. What is now common, virtual work and distributed models to serve clients are what we know and do best.
During or after any project, we typically set up the system, introduce you to team members, and give you the keys or manage it for you. It’s a simple system and it works every time.
We spend time upfront on discovery so the “doing it” parts gets done. We believe in forward progress once we agree on what the objective is and hate wasted time more than you.
Our difference is seeing the whole picture and knowing what goes where, when. We utilize all available resources on both of our teams, or build them quickly per project requirements.
We’re easy to do business with because we speak equipment. We’ve lived the equipment business for over 30 years and bring simple solutions to complex or large projects.
From the CEO, to operations, to field and support staff, we’re on the same level as everyone and humbled to be considered as part of your team.
Mission
Our mission is to make your company better and easier to do business with.
Every company, product or service has a unique value proposition that solves a problem for a customer. And if your value proposition is not clearly articulated across all marketing and customer facing media and engagement opportunities, you’re already behind.
At our core, we dig deep into the reason you exist and how you or your product lines solve problems. Today, most customers are indifferent, busy and bombarded by marketing messages. They don’t remember you or what you’re saying unless your message resonates and the timing is right. It takes a team to fix this and make you matter.
Our mission with all engagements is to elevate standards and what’s possible to make you stand out and connect your message with the right audience. We can improve your brand, build the audience, message and delivery system, work with your team using available resources and get things done quickly and efficiently.
Every solution is “designed by equipment people, for equipment people” ™. Better standards, better processes, leaning into new ideas and strategy used by some of the leading companies the world over is part of our DNA. How can we help you get where you want to go?