Industries

Construction equipment

The “construction” industry isn’t known as being at the forefront of marketing and digital innovation, but there is no reason it can’t be.  Some plans are exceptional, some dealer networks are bound by large, lumbering OEM digital marketing and lead generation co-op plans, and some networks have little in the way of support or direction.  And everything in between. 

Construction OEM’s and their dealer network have an amazing marketing opportunity to build better digital best practice road maps, systems and KPI’s that tell you how many new customers are created, or how much existing customers increased their spend, in a fraction of the time with predictable costs, budgets and outcomes.  Contact Us and request your free consultation today!

row of excavators
Tractor spraying soybean field at spring

Agriculture equipment

Agriculture equipment OEM’s and dealers have more ups and downs than most dealer serviced industries, and are challenged with staying nimble in the face of a faster pace of change.  The digital strategies are unique in terms of customer acquisition and retention.  How current is your strategy to leverage all the possible digital and relationship management opportunities within easy reach?

From renting, to used equipment remarketing services prior to auction, are you leveraging all possible co-op options for marketing services, inventory pooling for rent or sale, and other methods to lower asset risk and keep the dollars coming in?  If you’re looking for new ideas to be more efficient with digital strategy to protect your bottom line, Contact Us today and request a free consultation.

Forestry & land clearing

Are you building your OEM and dealer and brand awareness around a solid value proposition that is clearly different than the competitive options a customer has to choose from today?  The creative options to promote a product or service difference has never been more important, but how effective is your value proposition being communicated outwardly to your prospects and customers?

Customers and prospects are busier than ever and are pre-qualifying the OEM and dealer networks in advance of every purchase these days.  Are you making it easy to find, engage and follow up with your audience, and is your value proposition clearly different or better than the competition?  Contact Us today for your free consultation and find out how well you stack up!

Forestry And Land Clearing
Modern conveyor system with boxes in motion, shallow depth of field.

Material handling equipment - forklifts

From forklifts, to warehouse systems, doors and docks, every product and service represents a unique point of sale for new and used equipment, remarketing services for end users and a way to continuously engage with every customer or prospect.  The tools available today to capture information and integrate your product and service solutions has never been easier.

Whether you are an OEM, dealer, broker or individual engaging with customers and prospects, how well does your digital plan stack up compared to the possible today?  Are you leveraging all possible points of data collection, remarketing processes and other brand building initiatives?  Contact Us today for a free consultation and see what a difference a few minutes can make. 

Material handling - warehouse equipment

If your company is in the business of selling warehouse equipment supplies, parts and services, you’ve got a lot of company competing for the same space.  From Amazon, Grainger to other well oiled, franchise owned marketing machines, they’ve got some leverage most companies in our industry don’t enjoy.  

Multi-location marketing strategies benefit these companies, but you can compete and win with the right strategy.  Today’s effective marketing companies combine local search, directories, ratings, reviews and product catalogs that are optimized for the web.  If you’re interested in a free, no obligation consultation about your game winning strategy, Contact Us today.

Modern conveyor system with boxes in motion, shallow depth of field.
Underground Equipment

Underground equipment

Underground equipment is evolving in terms of applications, solutions and ways to get things done more efficiently than trench and tear up methods of the past.  Your customers and prospects are spending more time doing research online, comparing products and prices and wondering what the difference is between OEM product lines.

Does your company clearly communicate your product difference, value proposition and what’s in it for a new customer if they buy your product.  Every product has a story to tell – faster,  more powerful, more economical, more of many things – but is the story convincing, or “me too” marketing? Contact Us today for a free discovery session and let’s talk about your opportunities today.

Trucking – on road

You’d be surprised how many customers and prospects search for, schedule and buy services on the go.  How well is your website, social media, local business page and follow up strategy working?  What is the mobile experience like for those on the go?  Does your online experience match the experience when a customer walks in the door?

The trucking industry and related businesses are the lifeblood of our economy.  You’ve got huge asset bases to manage, technicians to find and train, customers to keep happy that can’t afford downtime when they have a problem.  Contact Us for a free, no obligation 30 minute discovery call and find out what the real possibilities are with your company’s online and offline brand and presence.

Semi trucks in a row with chrome exhaust pipes and air horns.
Cranes And Rigging

Cranes & rigging

Cranes and rigging equipment OEM’s, dealers, suppliers and their employees play a key role in keeping our supply chain, construction and industrial machine on the move.  From large, national players to local domestic companies, how well are you doing with your digital strategy to attract, retain and remarket your products and services so you are at the forefront of customer and prospect awareness?

From OEM’s to their dealers and independent companies, our goal at EquipmentFX is to close the gap between the actual and possible when it comes to laying the foundation and executing exceptional digital marketing and road map plans designed uniquely for each client.  Contact Us and request your free consultation today!

Rental equipment

Rental companies large and small have a unique opportunity to build and manage a local or national campaign with deadly accuracy when it comes to promoting products, services, locations and general awareness of your brand and value proposition.  Add options with e-commerce optimized for online search as a lead generation tool and profit center, good strategy has never been more important or obtainable.

If you’re looking to optimize or analyze your current digital strategy independently against the possible and generate more leads, contact us for a free consultation and strategy session.  All sessions are followed by a simple, detailed project summary, with or without us that lays out some options and considerations to own your digital future.  Contact Us today to get started!

Rental Equipment
Aerial Work Platforms

Aerial work platforms

When prospects or customers search for aerial work platforms and equipment to rent, buy or service, do they find you?  Is your website generating leads and sales?  Are you upselling and cross selling related products and services, capturing the information and nurturing relationships, whether prospect or customer?  It’s a competitive market – are you doing all you can to own your territory?

Small to mid-size rental companies can compete online with the biggest brands in the industry on many levels.  You may not have the resources to compete on a national account level, but you CAN out-compete on service, a good, local online presence and local relationships you’ve had for years.  Contact Us for a free discovery session and get an idea of how far you can go today, and in the future.

Airport & ground support

Your equipment keeps people and product moving through the air.  Do your digital efforts reflect your equipment line, value proposition and how you keep your customers safe with limited downtime?  New equipment, used equipment, rentals, parts and service should be front and center of your core offerings to your end user customers.  How current are you compared to the possible?

Our core focus is building an online presence, ecommerce and retail solutions that keep your equipment products and services top of mind and search when customers and prospects have needs.  And, we focus on asset management and liquidation solutions that sells your used equipment fast.  Contact Us today and find out how we build solutions for customers just like you.

Pushback tractors that move planes at the terminal. Palma de Mallorca airport. Summer time
Two stationary high power gas electric generators  in boiler house

Power generation equipment

Power generation equipment keeps our economy up and running, no matter what the requirements are.  From natural disasters to stand by power for large and small projects, to personal, portable power generation, its critical your companies are found by new customers and you sell more to existing ones.  How well does your current OEM and dealer strategy account for EVERY possibility?

The network effect of the OEM and power generation dealers allow you to literally penetrate every city, county and state with a digital plan that unifies a message, value proposition and lead generation strategy.  Every dealer network has the opportunity to crush their competition with the right plan.  Contact Us for more information and a free consultation on options to own your digital future!

Oil & gas equipment

Depending on which state or area you live in, this has historically been a boom and bust industry.  But recent legislation and economic incentives have laid the foundation for run of some stable, if unpredictable times ahead.  How good is your OEM and dealer strategy to make every possible prospect or customer aware of your products and services and generate the right kinds of leads?  

From products and services to new and used equipment, the options to build best-in-class digital strategy to promote your value proposition and brand have never been easier.  At EquipmentFX, we close the gap between the actual and possible and build digital plans that drive awareness, leads and sales.  Contact Us today for a free consultation!

oil pump oil rig energy industrial machine for petroleum in the sunset background for design
crane moving around pieces of metal at a scrap metal yard, Newark, NJ

Scrap & demolition – equipment & attachments

We love this industry!  Big equipment, big projects and many moving pieces to a scrap yard or demolition project.  How well does your website or overall brand presence show off your equipment, projects, case studies, testimonials and why you are the best choice to do business with?  How well do you communicate your brand and image as the best there is?

Are you developing new prospects and building relationships with new customers or prospects?  Are you sending them product, service or promotional updates?  Today, you can do a lot with a little to improve your brand, image and marketing without over-doing it, information or follow up-wise.  Contact Us today to see if we can help your company find the best balance specifically for you.

Scrap & demolition – scrap / waste / machinery / cars

If you’re looking for current solutions without spending a fortune to improve your overall marketing, technology or sales processes, we’d love to show you our work.  We believe this industry is a vital part of our economy and can help improve the customer experience on many levels using simple, easy to apply tools and technology.

Whatever you sell, service or generally deal in, the solutions for a better experience are here.  From better e-commerce, retail, customer follow up and prospect database building to simple, effective email marketing campaigns, we can help you get there faster.  Contact Us today for a free, no obligation discovery call if you’re curious about improving in any area of your business.

Stena Genbrug Roskilde
Mining Equipment

Mining equipment

If you’re engaged in mining or drilling, you use a lot of equipment.  New equipment, aftermarket equipment and equipment rental might all be part of your operation.  Are you tracking and managing your assets, utilization, sale and disposition of all equipment effectively?  You may not have a ton of online traffic, but you do have equipment that needs to get managed.

We specialize in asset sale and inspection programs so you can get maximum value for all your equipment before it gets to auction.  In the equipment industry, everyone knows someone, and you can generally sell your equipment fast and easy with the right set of online and sales processes in place.  Contact Us today to learn more about our custom solutions, designed specifically for your company.

Energy & renewables

This industry is on the rise and only going to get bigger.  How well positioned is your company to take full advantage of buyers that need your products and services?  The market for your products is competitive, but ripe with opportunity and upside potential.  What is your value proposition in a sea of competition that is well financed, and wants their fair share?

Our proprietary discovery calls and A3 assessment quickly show areas of opportunity to improve both online and offline, and create a compelling message about why a customer or prospect should trust you with their needs, both now and in the future.  Contact Us today and let’s talk about the future and the exciting opportunities that await the curious.

Solar energy and wind power stations
Shot of a engineer using a digital tablet on a construction site

Equipment contractors

The wind is at our back – how well is your company prepared to re-evaluate where you are, what you need and how to build a digital plan tailored to your exact requirements?  If you’ve got something to say and sell, then we’d like to talk.  Contracting companies are a key component of our economy and infrastructure, let’s discuss ways to put your best foot forward!

From websites, email marketing and simple systems anyone can use and deploy, we’re here to help in the areas most companies miss.  Building a digital presence that reflects your core values, projects and brings prospects has never been easier.  Contact Us today and learn about some hidden opportunities to help you dominate your niche, in your region, and build a predictable stream of new revenue.

Equipment leasing & finance

The leasing and finance industry has immense opportunity for improvement on all levels, and can easily capitalize on new or existing technologies to improve processes, margins and security of information and the assets of finance.  From advance remarketing solutions, to product showrooms, block chain security and activity authentication, today is a great time to explore how to get where you’re going, faster.

Great improvement comes from asking the hard questions about where you are, what specifically you want to accomplish, and to what end?  And, what is the plan to get you there quickly, but in measureable steps that gains buy in from the entire team?  Contact us today for a quick, no obligation idea sharing session and see the possibilities today, instead of tomorrow.

Low Angle View of Skyscrapers in Chicago
Word Cloud with Venture Capital related tags

Private equity & venture capital

Your investment in the “equipment” industry may vary, from manufacturing, wholesale/retail, warehouse & distribution, food service and thousands of other options.  A great return on investment in these companies as part of your portfolio relies on a good product or service, sound value proposition and an advanced digital marketing plan combined with a solid brand and promise of the brand.

What do your investments stand for, to stand out from the crowd?  Your investments face fierce, never-ending competition.  Do you have a solid plan to firmly understand where you are compared to the competition, and do you have a plan to out-execute them at every turn?  Contact us today to find out more about our assessment and strategy services to give you the edge you need today.

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