Industries We Serve

We spark great conversations and have a unique understanding of the
digital challenges facing OEM’s and dealers in these industries. Talk to us today!


Construction Equipment

The “construction” industry isn’t known as being at the forefront of marketing and digital innovation, but there is no reason it can’t be. Some plans are exceptional, some dealer networks are bound by large, lumbering OEM digital marketing and lead generation co-op plans, and some networks have little in the way of support or direction. And everything in between.

Construction OEM’s and their dealer network have an amazing marketing opportunity to build better digital best practice road maps, systems and KPI’s that tell you how many new customers are created, or how much existing customers increased their spend, in a fraction of the time with predictable costs, budgets and outcomes. Contact Us and request your free consultation today!


Material Handling Equipment

From forklifts, to warehouse systems, doors and docks, every product and service represents a unique point of sale for new and used equipment, remarketing services for end users and a way to continuously engage with every customer or prospect. The tools available today to capture information and integrate your product and service solutions has never been easier.

Whether you are an OEM, dealer, broker or individual engaging with customers and prospects, how well does your digital plan stack up compared to the possible today? Are you leveraging all possible points of data collection, remarketing processes and other brand building initiatives? Contact Us today for a free consultation and see what a difference a few minutes can make.


Cranes & Rigging Equipmen

Cranes and rigging equipment OEM’s, dealers, suppliers and their employees play a key role in keeping our supply chain, construction and industrial machine on the move. From large, national players to local domestic companies, how well are you doing with your digital strategy to attract, retain and remarket your products and services so you are at the forefront of customer and prospect awareness?

From OEM’s to their dealers and independent companies, our goal at EquipmentFX is to close the gap between the actual and possible when it comes to laying the foundation and executing exceptional digital marketing and road map plans designed uniquely for each client. Contact Us and request your free consultation today!


Agriculture Equipment

Agriculture equipment OEM’s and dealers have more ups and downs than most dealer serviced industries, and are challenged with staying nimble in the face of a faster pace of change. The digital strategies are unique in terms of customer acquisition, retention and liquidation strategies. How current is your strategy to leverage all the possible digital and relationship management opportunities within easy reach?

From renting, to used equipment re-marketing services prior to auction, are you leveraging all possible co-op options for marketing services, inventory pooling for rent or sale, and other methods to lower asset risk and keep the dollars coming in? If you’re looking for new ideas to be more efficient with
digital strategy to protect your bottom line, Contact Us today and request a free consultation.


Forestry Equipment

Are you building your OEM and dealer and brand awareness around a solid value proposition that is clearly different than the competitive options a customer has to choose from today? The creative options to promote a product or service difference has never been more important, but how effective is your value proposition being communicated outwardly to your prospects and customers?

Customers and prospects are busier than ever and are pre-qualifying the OEM and dealer networks in advance of every purchase these days. Are you making it easy to find, engage and follow up with your audience, and is your value proposition clearly different or better than the competition? Contact Us today for your free consultation and find out how well you stack up!


Oil & Gas Equipment

Depending on which state or area you live in, this has historically been a boom and bust industry. But recent legislation and economic incentives have laid the foundation for a run of some stable, if unpredictable times ahead. How good is your OEM and dealer strategy to make every possible prospect or customer aware of your products and services, generate the right kinds of leads and sell used equipment?

From products and services to new and used equipment, the options to build best-in-class digital strategy to promote your value proposition and brand have never been easier. At EquipmentFX, we close the gap between the actual and possible and build digital plans that drive awareness, leads and sales. Contact Us today for a free consultation!


Power Generation Equipment

Power generation equipment keeps our economy up and running, no matter what the requirements are.  From natural disasters to stand by power for large and small projects, to personal, portable power generation, its critical your companies are found by new customers and you sell more to existing ones.  How well does your current OEM and dealer strategy account for EVERY possibility?

The network effect of the OEM and power generation dealers allow you to literally penetrate every city, county and state with a digital plan that unifies a message, value proposition and lead generation strategy.  Every dealer network has the opportunity to crush their competition with the right plan.  Contact Us for more information and a free consultation on options to own your digital future!


Rental Equipment

Rental companies large and small have a unique opportunity to build and manage a local or national campaign with deadly accuracy when it comes to promoting products, services, locations and general awareness of your brand and value proposition. Add options with e-commerce optimized for online search as a lead generation tool and profit center, good strategy has never been more important or obtainable.

If you’re looking to optimize or analyze your current digital strategy independently against the possible, generate more leads and sell used equipment effectively, contact us for a free consultation and strategy session. All sessions are followed by a simple, detailed project summary, with or without us that lays out some options and considerations to own your digital future. Contact Us today to get started!


Leasing & Finance

The leasing and finance industry has immense opportunity for improvement on all levels, and can easily capitalize on new or existing technologies to improve processes, margins and security of information and the assets they finance.  From advance re-marketing solutions, to product showrooms, block chain security and activity authentication, today is a great time to explore how to get where you’re going, faster.

Great improvement comes from asking the hard questions about where you are, what specifically you want to accomplish, and to what end?  And, what is the plan to get you there quickly, but in measurable steps that gains buy in from the entire team?  Contact us today for a quick, no obligation idea sharing session and see the possibilities today, instead of tomorrow.


Private Equity & Venture Capital

Your investment in the “equipment” industry may vary, from manufacturing, wholesale/retail, warehouse & distribution, food service and thousands of other options.  A great return on investment in these companies as part of your portfolio relies on a good product or service, sound value proposition and an advanced digital marketing plan combined with a solid brand and promise of the brand.

What do your investments stand for, to stand out from the crowd?  Your investments face fierce, never-ending competition.  Do you have a solid plan to firmly understand where you are compared to the competition, and do you have a plan to out-execute them at every turn?  Contact us today to find out more about our assessment and strategy services to give you the edge you need today.