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A few times each month, we come across new information from our screened panel of experts that somehow just makes sense in the overall scheme of things. We might even test it before promoting it, but you'll know that each post comes with a practical perspective for our industry.

Mobile Assessments: First Things First

To Plan for mobile, there are a number of things to consider and plan for.  The fact is, mobile is the next computing platform and is replacing desktop applications at an alarming rate.  It’s also easy to get caught up in the hype, and in our industry, jump to the “it’s another fad” conclusion when in fact it’s not.

4 Main Reasons for Apps

App, this, app that!  Strip away ALL of the hype and really understand why apps have evolved.  Faster recall of information, reducing minutes into seconds, better analytics… the list goes on.  But if it doesn’t solve a business problem, there’s no reason to consider them in the first place.  An app needs to at least address one of the following areas:

  • Improve revenue by engaging more customers
  • Decrease costs by making a costly process more efficient
  • Improve customer satisfaction by making processes faster and more efficient
  • Solve basic customer management and retention problems, act quickly on the data

If an app is not doing one of these, it might be a waste of time, money and resources.  And we have an abundance of neither. IF it applies using some of these four basic criteria, then move on to assessing where you are, where you want to go and how you’re going to get there.

Assessing Your Situation

Information Gathering: Get to know internal stakeholders, leverage or conduct user research; look at competitors and market trends; assess the constantly evolving mobile landscape

Evaluation of Mobile Practices: Analyze each aspect of your mobile practice in light of your goals; create a project prioritization matrix; devise a model for accurate mobile benefit analysis

Definition & Dissemination: Articulate your business goals; assess each goal against specific mobile objectives and capabilities, get buy-in from appropriate teams as needed.

Of course, there is plenty more than that to develop a mobile road map that can serve your company for years to come.  But, if you do it right, it will be one of the single biggest, positive return on investments your company will undertake today and well into the future.

If you’d like to discuss a mobile road map for your business, please give us a call.

To Your Success…