
A3 Assessment & Fast Start Program
EquipmentFX quickly identified areas for improvement across all digital channels. The process included website analysis, competitive strategy & intelligence, data analysis & augmentation, social media and building a unique domain name with full sales funnel and messaging. We quickly developed an awareness of tools and current processes to generate leads and track to new customers and deals.
Their team worked with our staff to complete web copy, collateral, email marketing systems and integration our Hubspot CRM system. We felt comfortable with their team-first approach to leverage our resources yet acting as an extension of our team and filling in the gaps where necessary.
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- Client
- Kim Sawyer, Marketing Manager, KION North America
- Release Date
- November 2021