A3 Assessment & Marketing Funnel
✓ Challenge: Project required product story telling around technical advantages, competitive comparisons, value proposition, landing page, collateral and email marketing sequences. ✓ Action: Performed A3 assessment, hired marketing company, built product story, identified and used company assets, developed new assets, built sales funnel and email sequence. ✓ Result: Improved brand awareness, improved dealer promotion efforts, consistent brand theme, stronger product messaging, improved sales and share.
- KION North America
- Release Date
- November 2021