OEM Brand Makeover
✓ Challenge: Project required to build dealer network, create collateral, web presence and build value proposition for Chinese manufacturer. Helped launch Salesforce initiative.
✓ Action: Performed full A3 assessment, entered full engagement, rebuilt value proposition & product story, installed dealer development “system”, completed new branding elements
✓ Result: Record sales, increased dealer network size, complete re-brand including new website, social media, collateral, tradeshows, customer and dealer satisfaction.
✓ Action: Performed full A3 assessment, entered full engagement, rebuilt value proposition & product story, installed dealer development “system”, completed new branding elements
✓ Result: Record sales, increased dealer network size, complete re-brand including new website, social media, collateral, tradeshows, customer and dealer satisfaction.
Share
- Client
- SANY America
- Release Date
- June 2019
