Steve Smith

President & Managing Partner

As lead Project Manager, Steve oversees all aspects of the company and strategic partnerships.  He makes sure the plugs fit into the sockets and the plan is delivered as agreed upon.

Prior to founding EquipmentFX, Steve spent over 17 years working up the ranks of a successful CAT dealership, Johnson Machinery Company until being promoted to Vice President/General Manager in 1999.  While there, he developed a unique sales and marketing system that combined early search optimization strategy, website and mobile phone integration into a powerful CRM, lead generation and lead management system.

This system was studied by NACCO Industries to help other dealers be more successful.  His primary focus is on connecting the disparate set of programming languages, web and mobile development and lead management processes into a seamless experience for their client base.