About EquipmentFX
EquipmentFX accelerates top-line and bottom-line operational performance by discovering, applying, and building better processes for equipment OEMs, dealers, rental companies, and finance companies. We apply over 30 years of operational excellence to modern AI workflows — reducing time-to-complete from days to seconds.
Leadership
Founder & Principal
Finance, Sales, Marketing, Technology & Project Execution Expert. Leader of global, innovative change building outsource teams, projects and results. 19 years and 165+ projects delivering professional outsource, distributed workforce sales, technology & marketing solutions.
Areas of Expertise
37 Years
Stephen Smith begins career as Dealer Principal at CAT/HYSTER dealership
Founded EquipmentFX as equipment industry consulting firm
First CRM integration with leads-to-mobile workforce deployed
Launched and sold 2 equipment marketplaces and inspection systems
Developed tactical business plan saving a global client $50 million
AI engagement designed to increase leads 10X and EBITDA profit 400%
Launch of ZPOS, Agent X™, and the Zero Person Operating System
Our Approach
The ZPOS runs it — seven AI agents handling content, outreach, appointment setting, SEO, community engagement, and analytics. Zero daily human intervention. The website is both the product demo and the proof of concept.
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