Welcome to EquipmentFX

Creative Marketing & Technology Projects.  Game Changing Results. Guaranteed.


My advanced A3 assessments quickly assess, align and activate plans that are simple, effective…

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Project Management

If the assessment process turns into an engagement agreement, I can work with existing project…

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Value Propositions

Creating a strong value proposition and resulting sales and marketing collateral is central and…

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Mobile & Cloud Development

By now, most companies are using some form of mobile or cloud services in their business…

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Block Chain Development

This is a newer term, often confused solely with crypto currency, “bitcoin” related solutions…

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Mobile Applications

Why use me instead of going direct to a development company? Because I will save you a small fortune…

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User Experience

How and why our industry does things is often times very unique, yet similar to other, well developed…

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Platform Design & Development

If this is a newer term and not fully understood, you’re already behind the game. A true…

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CRM Design & Use

CRM systems are always underutilized and real initiatives fail over 90% of the time. Why is…

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Digital Marketing Plans

Your company is doing “digital marketing” right now. But how effective is your plan? Are you using …

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Branding & Messaging

Who are you? What is your message to the world, at least in your territory? Are you unique and …

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Content Creation

You’ve heard the term “content is king” right? Google and other search engines reward for fresh, …

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Liquidation Solutions

Lowering days to sale is fundamental to a higher return on your investment. I help identify…

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Dealer Development

OEM’s and their respective dealer networks market combined products and services in each region…

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Equipment Focused Marketing Solutions

Unique strategies targeted to the perfect audience with impactful value propositions and competitive positioning


Advanced Technology Adoption Strategies

Adopt new and productive technologies into your business without spending a fortune or disrupting your culture


Digital Improvement Programs for Forward Thinkers

How to do more with less, know where you stand today and custom plans to get you where you need to go… faster!

Every Project is Tailored to Your EXACT Requirements

EquipmentFX specializes in our unique A3 assessment process and custom, short term engagement plans designed to drive your digital future forward, faster. We partner with several web, social, technology, mobile app & development companies that don’t speak our language but are quick to adapt when partnering together.

For 12 + years, and with 30 + years of direct experience at the highest level of equipment OEM and dealer performance, EquipmentFX specializes in understanding our industry and designing relevant solutions to drive leads, sales and Return on Investment for today’s aggressive, forward thinking equipment OEM’s and dealers.

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We’ve Been in the Equipment Business for Over 30 Years

We’ve got a unique story rooted in equipment experience combined with doing advanced digital strategy and implementation since before Google was Google (literally)

Client Testimonials

“Steve’s proposed liquidation solution and delivered project results reduced day-to-sale on some key categories from 2 years to 30 days, and effectively eliminated the…”

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I have had the good fortune to work with Steve over the years in several capacities. I have found him to be a mindful and deeply detailed digital marketing expert with a keen…

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Steve was very instrumental in helping me find leads for my dealer development initiatives while trying to build our dealer network. Steve created material from scratch…

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877 - 519 - 4379