Pricing

Every price we charge, on one page.

Four programs, one ladder. Start free, and only pay when you know what you're buying. We publish setup costs, monthly costs, and the costs that aren't ours, because the surprises are what kill AI projects, not the prices.

Start free

Discovery, the scored assessment, and both courses cost nothing.

No long-term contract

Month-to-month, at will, on every program.

Run costs named

Server, mailboxes and tools are yours. We tell you before you sign.

We'll decline

If we think it will fail, we say so and don't take the work.

01
Start free

Nothing here costs anything.

Most companies should start here and stop, at least for a while. You get a scored picture of where you stand and an honest read on whether AI is worth your money yet. If it isn't, we'd rather tell you now.

Everyone starts here

Discovery Call

Free
20 minutesNo obligation

A low-key conversation. We get to know the business, talk through what's actually slowing you down, and share our initial findings on the call.

Best for: anyone who wants a straight answer about whether AI is worth their time.
  • No pitch, no deck
  • Initial findings shared live
  • An honest view on going further
  • Recommended next step
Book the call
Coming soon

AI Interview & Readiness Assessment

Free
~20 min surveyJoint interviewScored report

A scored online assessment, then an interview we run together. EquipmentFX and Particula Tech produce the report, nothing further is required from you. Reviewed with you on a call before it's delivered.

Best for: executives who want the real picture written down and shareable.
  • 40-point readiness score, 8 dimensions
  • 12-point cost guardrail review
  • Written recommendation per gap
  • One priority bottleneck scoped
  • 90-day action roadmap
View assessment details

Two Executive Courses

Free
90 min eachLive cohort

Tool-agnostic training for leaders without a developer on staff. We teach the discipline, not a platform, so it holds up regardless of which vendor you eventually choose.

Best for: leadership teams who need a shared baseline before deciding anything.
  • AI Without Disruption, what to automate, what to leave alone
  • How to Structure Data for AI, the foundation AI actually needs
  • No technical prerequisites
  • Most attendees leave with one workflow to fix next week
Explore the courses
02
AI Advisory, Fractional AI Officer

Senior AI leadership, without the hire.

A full-time Chief AI Officer runs $250,000 to $400,000 a year before benefits, and is hard to find with equipment-industry depth. This is the same judgment, retained, at the level you need it.

Most chosen

FAIO Concierge

$2,500/mo
Two sessions monthlyMonth-to-month

An experienced AI advisor inside your leadership workflow. Two 45-minute working sessions each month, plus unlimited async access between them.

Best for: companies ready to continuously identify, prioritize and implement AI opportunities.
  • Everything in the free tier
  • Two 45-minute FAIO sessions monthly
  • Ongoing audit → optimize → automate reviews
  • Process simplification before automation
  • AI workflow and agent recommendations
  • ROI modeling and prioritization
  • AI tool and vendor guidance
  • Governance and adoption guidance
  • Unlimited async messaging
Add a Fractional AI Officer

FAIO Executive

Custom
1–3 days per weekEmbedded

Embedded leadership across departments, for organizations that need a Chief AI Officer's judgment on the ground without hiring one.

Best for: OEMs, dealers, rental, distribution and equipment finance operating AI across multiple functions.
  • Everything in FAIO Concierge
  • Embedded Fractional AI Officer
  • Leadership meeting participation
  • 12–24 month AI strategy
  • Cross-department AI roadmap
  • Vendor and technology governance
  • Internal AI champion development
  • Executive and board reporting
  • Risk and governance framework
  • Quarterly AI ROI review
Discuss an engagement

Boundary: advisory covers leadership and roadmap management. Development, integrations, agent builds and training programs are scoped separately, see programs 3 and 4.

03
ELOS, Executive Level Operating System

The AI sales development unit.

An outbound engine that researches prospects, verifies contacts, writes in your voice, sends, reads every reply and books meetings, running on infrastructure you own. Build once, then a single monthly service fee is your only ongoing cost.

One-time build. Then service only.

The technical setup is the only fixed cost. The commercial assessment is strongly recommended, and the 90 days of project management are optional if you have someone who can carry it, though the work doesn't disappear, and it takes a person with equipment-industry knowledge who uses AI daily.

A3 commercial assessment (2 weeks · recommended)$5,250
Technical build & setup (one-time · required)$25,000
Project management ($6,500 × 3 mo · optional)$19,500
One-time, all in$25,000 – $49,750

Core

$2,500/mo
100 outreach activities / business day
Begins month 4Month-to-month
  • Self-hosted engine, hosting & uptime
  • Mailbox rotation & warmup maintenance
  • SPF, DKIM, DMARC monitoring
  • Address verification before every send
  • Sequence maintenance & A/B testing
  • Reply classification & routing
  • Live dashboard + Monday KPI view
  • Monthly performance review
Talk it through
Pilot standard

Growth

$3,500/mo
150 outreach activities / business day
Begins month 4Month-to-month
  • Everything in Core
  • Intent data layer
  • Website visitor de-anonymization
  • Top-account enrichment refresh
  • Multi-channel workflow, email, LinkedIn, phone
  • LinkedIn power-user program support
  • Territory routing maintenance
  • Case study production support
See the ELOS program

Scale

$4,500/mo
250 outreach activities / business day
Begins month 4Month-to-month
  • Everything in Growth
  • Competitor ad retargeting
  • Pillar content & campaign production
  • Outreach library expansion
  • Editorial calendar management
  • Named-account proposal support
  • Quarterly board-ready reporting
  • Playbook updates & team training refresh
Talk it through

How the years work. Onboarding is one-time. Service begins in month 4, so year one is onboarding plus nine months of service. From year two the monthly fee is your only cost, while capacity and deliverability keep improving as enrichment data compounds. Run the AI SDR vs. sales rep comparison →

04
AI-as-a-Service Programs

Full operating-system builds and team transformation.

Where ELOS is one function done well, these are whole-business programs: your Claude Co-Work environment, your AI Brain, multiple revenue workflows, and your people trained to run it. Each includes a one-time setup plus a monthly retainer.

Foundation

$3,500/mo
Setup: $12,500
90 daysAt-will

Your launchpad. We stand up the Claude Co-Work environment, build your AI Brain, and run a 90-day guided program so your team is operating with an executive-level system from day one.

Best for: companies taking a first step into AI-as-a-Service who want a managed, low-risk entry point.
  • Claude Co-Work environment setup
  • AI Brain build (custom knowledge base)
  • Dedicated server & AI agent stack
  • 1 revenue workflow deployed
  • 90-day guided onboarding program
  • Weekly review & optimization
  • Real-time visibility dashboard
  • Email & chat support
Get started
Most chosen

Growth

$5,500/mo
Setup: $25,000
6–12 monthsAt-will

A full operating-system build with hands-on employee upskilling. Your team learns to run the system while we handle the build-out, workflows and automation.

Best for: mid-market teams replacing manual revenue processes and scaling internal capability.
  • Everything in Foundation
  • Full operating system build
  • DIY & done-for-you operating models
  • 3–9 revenue workflows deployed
  • Marketing & sales automation
  • Employee AI upskilling program
  • Continuous AI optimization & tuning
  • Monthly ROI reporting
  • Quarterly strategy review
Get started

Enterprise

$8,500/mo
Setup: $75,000
9–12 monthsAt-will

End-to-end transformation with custom integrations, dedicated Slack channels, after-hours support and cohort-based curriculum, designed around your specific stack.

Best for: organizations requiring deep integration, compliance-grade security and support across departments.
  • Everything in Growth
  • Custom Vercel integration & deployment
  • Unlimited revenue workflows
  • Custom AI model tuning
  • Cohort-based curriculum (team training)
  • Dedicated Slack channel
  • After-hours support
  • Dedicated account manager
  • Enterprise security & compliance review
Get started

AI Enterprise & Legacy

Custom
Setup: custom quote
12+ monthsSOW-based

For organizations with complex legacy infrastructure needing a phased, multi-year transformation roadmap and a bespoke partner.

Best for: large or regulated enterprises with legacy systems that need a multi-year partner.
  • Everything in Enterprise
  • Legacy system integration & migration
  • Custom AI model development (bespoke)
  • Multi-language AI support
  • Executive AI leadership workshops
  • Annual transformation roadmap
  • 24/7 priority support line
Contact us
Feature comparison

AI-as-a-Service programs, side by side.

Each tier includes everything in the one before it. This table covers program 4 only, ELOS service tiers are compared in section 3.

Scroll horizontally to compare every program.

AI-as-a-Service program prices and features
Service / featureFoundationGrowthEnterpriseAI Ent. & Legacy
Monthly$3,500$5,500$8,500Custom
One-time setup$12,500$25,000$75,000Custom
Core platform & setup
Claude Co-Work environment setup
AI Brain build (custom knowledge base)
Dedicated server & AI agent stack
Full project board access
Real-time visibility dashboard
Operating system build
Executive operating system (ELOS)
DIY operating model (self-serve templates)Not included
Done-for-you operating model (managed build)Not included
Custom Vercel integration & deploymentNot includedNot included
Workflows & automation
Revenue workflows deployed13–9UnlimitedUnlimited
Marketing & sales automationNot included
Lead, content & CRM workflow automationNot included
Support integrations (helpdesk, ticketing)Not includedNot included
Legacy system integration & migrationNot includedNot includedNot included
AI model & intelligence
Continuous AI optimization & tuningNot included
Custom AI model tuningNot includedNot included
Custom AI model development (bespoke)Not includedNot includedNot included
Multi-language AI supportNot includedNot includedNot included
Training & upskilling
90-day guided onboarding program
Employee AI upskilling programNot included
Cohort-based curriculum (team training)Not includedNot included
Executive AI leadership workshopsNot includedNot includedNot included
Reporting & strategy
Weekly review & optimization
Monthly ROI reportingNot included
Quarterly strategy reviewNot included
Annual transformation roadmapNot includedNot includedNot included
Support & communication
Email & chat support
Dedicated Slack channelNot includedNot included
After-hours supportNot includedNot included
Dedicated account managerNot includedNot included
Enterprise security & compliance reviewNot includedNot included
24/7 priority support lineNot includedNot includedNot included
The fine print, in plain English

What's never included, and what we won't do.

Cost surprises are the number one reason AI pilots get cancelled after ninety days. So here is everything that isn't in the price above, stated before you sign rather than discovered in month two.

Run costs are yours

Server, mailboxes, enrichment data and sending tools are billed at cost or rolled into your retainer. They're modest but ongoing, and we name the numbers during scoping.

Your data stays yours

Systems run on infrastructure you control, using your own accounts and API keys. Code, models and documentation transfer to you. We keep nothing of your data or your domain logic.

No long-term contract

Every program is month-to-month and at will. If you want to stop, you stop. We'd rather earn the next month than hold you to a year.

A human stays in the loop

On appointment setting and anywhere else judgment matters, a person owns the decision. These systems multiply your team; they don't replace anyone.

We test what we recommend

Nothing gets promoted to a client that we haven't run ourselves. We build on technology already proven at scale, not on whatever launched last quarter.

We'll tell you no

Our assessment ends in a build-or-skip verdict, and sometimes it's skip. Turning down work we could have billed is cheaper for everyone than a program that quietly dies in month four.

One timing constraint worth knowing before you plan around a date: for anything involving outbound email, sending domains and mailboxes need two to three weeks of warmup and it cannot be rushed. It has to start at kickoff. Any vendor promising full sending volume in week one is about to damage your domain reputation.
Common questions

Before you ask us.

Which program do I actually need?

If you want one sales function working, that's ELOS (section 3). If you want the whole business operating differently, that's an AI-as-a-Service program (section 4). If you want senior judgment on tap without a build, that's advisory (section 2). If you don't know, take the free assessment and we'll tell you.

Do I have to start free?

No, but almost everyone should. The assessment costs nothing and regularly changes what people buy, sometimes to something smaller, sometimes to nothing yet.

Why is setup separate from the monthly fee?

Because building the system and running it are different work. Bundling them into a monthly price hides how much you're paying for the build and locks you into a longer term to amortize it. We'd rather show both numbers.

What if it doesn't work?

We deploy your first workflow and prove it on your real data before an ongoing retainer begins. If a delivered outcome doesn't work as planned, we keep working past the original agreement or milestones at no additional charge until it does.

Do I need technical staff?

No. We handle infrastructure, configuration and ongoing management. If you can use email, you can use these systems. Where an internal owner is required, we say so up front rather than discovering it at handoff.

Can I move between programs?

Yes. Most companies start free, add advisory or ELOS, and move up only when the current level has earned it. Nothing here requires committing to the top of the ladder on day one.

Not sure which one fits?

Book a discovery call. Twenty minutes, no pitch, and you'll leave knowing which of these is right, including the possibility that none of them are yet.