Question 1

How strong is your product value proposition?

Accepted Answer

Your product story and value proposition is fundamental to conversion. This section evaluates whether your value proposition is clear, competitively positioned, supported by social proof, and focused on benefits rather than features.

Question 2

Do you have the right people in the right roles?

Accepted Answer

Success depends on the right people, in the right roles, performing new tasks consistently. This section assesses sales and marketing alignment, team engagement, management support, and whether strategy is leading tactics.

Question 3

Are your sales and marketing processes scalable?

Accepted Answer

Predictable, scalable brand awareness and revenue increases depend on a system. This section evaluates whether you have defined playbooks, can scale beyond sales unicorns, and have a cohesive awareness-to-action funnel.

Question 4

Is your website generating leads effectively?

Accepted Answer

A strong foundational online presence that communicates your unique value proposition creates leads. This section covers website optimization, SEO strategy, content execution, competitive audits, and performance dashboards.

Question 5

Are you leveraging LinkedIn and social media?

Accepted Answer

LinkedIn and social media done well complement your overall lead gen program. These sections evaluate whether you have active power users, consistent posting schedules, brand voice alignment, and measurement-driven optimization.

Question 6

Is your content strategy working?

Accepted Answer

Everyone knows content is important, but difficult to manage. This section evaluates whether you have a content model, use customer voice, base strategy on keyword research, measure ROI, and maintain a healthy balance between AI and human-created content.

Question 7

Is your technology stack supporting growth?

Accepted Answer

Building better systems takes additional discovery. This section covers ERP and CRM utilization, remarketing automation, retargeting, cloud initiatives, security planning, and dashboard visibility for lead management.

Question 8

Are your AI initiatives aligned with your systems?

Accepted Answer

AI initiatives and legacy systems seldom talk or sync easily. This section evaluates AI experimentation, LLM understanding, identified use cases, data readiness, risk evaluation, and integration strategy.

Your product story and value proposition is fundamental to conversion. How strong is your product value proposition? Compared to the competition, is it clear to your team?